Our Values

As an organization rooted in our values, we’re guided by four key principles – being:

  • open;
  • honest;
  • inclusive; and
  • committed.

These values guide our behaviour and shape our relationships with our fellow employees, members and communities. Together, they drive every decision we make and help us achieve our purpose of connecting people and communities to financial possibilities.

Take a look at how our employees embody our values and align with our commitment to help our communities grow. We hope our members feel our values in all we do, too!

Our Commitment to Truth and Reconciliation

Living our values led us to begin our reconciliation journey.

On March 11, 2016, we joined two of our credit union partners, Vancity and Assiniboine Credit Union, and signed on to Section 92 of the Truth and Reconciliation Commission of Canada Calls to Action.

Throughout our reconciliation journey, we’ve sought guidance from Elders, Knowledge Keepers and Indigenous leaders in the community to help us integrate meaningful reconciliation into our organization.

We focus on three key areas of reconciliation:

  1. Increase knowledge – Create opportunities to learn and discover the history, truth and importance of reconciliation for our employees, members and communities.
  2. Expand opportunities – Develop connections to expand employment, education and economic prosperity with Indigenous Peoples, communities and businesses.
  3. Live our values – Foster an environment that’s inclusive, respectful and welcoming.

We’ve made progress – but our work is far from complete. As we continue down our path of reconciliation, we’re dedicated to helping others begin theirs. We recognize that while each of us may be on our own unique journey to reconciliation, we're all in this together.