Louis Cho

Louis Cho

Chief Experience Officer

Louis joined the Affinity family in August 2020 with extensive experience in planning and executing data-driven marketing strategies. Hailing from Toronto, the founder of Nexus AI Inc. plays an integral role in applying digital best practices, marketing automation and artificial intelligence to enhance the member experience. With his leadership, we’re using data in meaningful and innovative ways to support our members in achieving their goals, today and for generations to come.

Among his accolades, Louis holds an advanced degree in Mathematics & Statistics from McMaster University, as well as an MBA from the University of Toronto.

In his spare time, Louis enjoys hitting the links for a round of golf or lacing up his skates for a game of hockey, getting involved in the community, and mentoring our leaders of tomorrow.