Vision, Mission & Values
Statement of Purpose
We belong to our members and exist to add value to the communities we serve. A stronger credit union means stronger communities.
Vision Statement
“We aspire to be a credit union that partners with our members and their communities to create growth and enhance financial security.”
Mission Statement
“We work together with commitment and enthusiasm to be the financial services provider of choice. We understand and respect individual needs and strive to enhance the economic and social well being of our members. We recognize and respect the local heritage and diversity of each branch and its members. We work in partnership with members and communities to promote and enhance social and economic development.”
Values
Member Service Excellence
- We work with our members to achieve their financial goals and offer products and services that provide good value.
- We serve our members with a spirit of enthusiasm and pride in the organization.
Employer of Choice
- We value and respect our employees and their contribution to our success.
- We reward employees for their creativity, teamwork and achieving objectives, and support their professional development.
- We respect our employees’ need to balance their personal and professional lives.
Sustainable Value
- We make sound financial decisions and ensure long-term success and benefits to our members and communities.
- We balance the need for strong financial performance with the needs of our members and communities.
Communication
- We listen to our members and stakeholders and encourage their input and feedback.
- We offer multiple channels for members to communicate with us and respond in a timely manner.
Cultural Connections
- We involve each credit union District in local decisions about credit union participation in community activities or projects.
- We are committed to providing services based on our knowledge and understanding of local conditions and economy.
Professional Conduct
- Members’ financial affairs are conducted with integrity and in a professional manner.
- Our ethical principles are rooted in concern for the individual.
- Confidentiality is an integral part of the way we do business.
Community
- We are a leader in corporate social responsibility and work with members in their community to create positive economic and social changes.
- We are accountable to our members for the results of our decisions and actions.
Co-operative Principles
As a co-operative financial institution, we support the principles by which co-operatives put their values into practice.
- Voluntary and open membership
- Democratic member control
- Member economic participation
- Autonomy and independence
- Education, training and information
- Co-operation among co-operatives
- Concern for the community.